While reading a fabulous write up about the Fashion Fair cosmetic line, I began to wonder,
“What the hell happened to Fashion Fair?
Fashion Fair Cosmetics was founded in 1973 and is owned by the Johnson Publishing Company. This line of cosmetics was specifically geared towards African-American women. Throughout the 70’s and 80’s, it was considered a crime for a Beautiful Brown Girl not to own a lipstick, blush, or eye shadow color from the cosmetic collection.
At this point, I decided to do a little research.
While browsing Macys.com, I took a look at the reviews for the Fashion Fair Lipsticks that were listed for $15 a piece.
Out of the 17 reviews, 15 reviewers rated Fashion Fair lipstick a 5 out of 5 Stars! So, obviously Fashion Fair has a good product however, all the reviews were written by Females, ages 50 to 60…sccrrrrrr….
Obviously there is a generational gap.
Not to write off the makeup line as my grandmother’s line, I decided to check out Fashion Fair’s website.
Let me say, this company has some great stuff!
The 2011 Holiday Collection called, “The Siren Call” is smoking hot this season!
According to the website, “The Siren Calls” contains, “forbidden reds and cool sultry greys that makes this limited collection the must have for the holiday season.” The grey nail polish called Allusion (as seen on the model above) is pretty hot and is under $10.
While cruising the site, I purchased the Gentle Cleansing Gel! Its a cleanser that is packed with Aloe and is recommended for combination and sensitive skin. It is oil and fragrance free.
As a strategic business move, I am thinking that Fashion Fair may want to team up with Carol’s Daughter or another 100% natural, African-American based company to give them the competitive edge in an already packed market place.
However, it must be noted that we are more than willing to purchase MAC, Bobbi Brown, Mary Kay, and anything out of Sephora, products that are not developed by and or even for African – American skin, so lets give Fashion Fair a fair shake and not write off this line as our mother’s makeup!.
So Beautiful Brown Girls, will you give Fashion Fair a chance?